21.10.2020

Video shooting of EUROCHAM Industry Awareness Campaign - F&B series.

European F&B trends are currently deeply influenced by consumer needs during COVID-19 pandemic.

We had the opportunity to visit Pernod Ricard Malaysia today for the video shooting of EUROCHAM Industry Awareness Campaign - F&B series. Mr. Benny Tsang, MD of Pernod Ricard Malaysia shared their strategic leap towards digital transformation - online retailing! 'F&B retail will be in more digital way in the ruote to consumers!' he highlighted.

Pernod Ricard holds tight to their values and culture which is beyond only to sell products! The company focuses on creating unique consumer experience and actively promotes a responsible drinking culture among its consumers. Conviviality is always in their DNA and they are keen to have a long term development in Malaysia!

Special thanks to Pernod Ricard Malaysia for the warm hospitality!

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EUROCHAM Malaysia has been established since 1993 as chamber of chambers by several European Union chambers of commerce. We aim at being the united voice of the EU business community in Malaysia - bolstering business alliances for a prosperous EU-Malaysia partnership.
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