27.08.2024

Meeting with MIDA

Strengthening Ties: EUROCHAM Malaysia Meets with MIDA CEO to Enhance EU-Malaysia Collaboration

EUROCHAM Malaysia met with YBhg. Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid, CEO of MIDA, to introduce our CEO, Mr. Steven Rouche, and explore key areas for collaboration.

Highlights from our discussion include:

📈 Investment Collaboration: Strengthening partnerships to drive EU investments in technology, healthcare, and sustainability.

🪫E&E: Capitalising on Malaysia's booming semiconductor sector, bolstered by its strategic location and skilled workforce.

💊Healthcare: Sharing EU best practices in pharma and regulatory alignment to enhance innovation in Malaysia.

♻️Sustainability: Supporting Malaysian exporters with EUDR/CBAM compliance for seamless trade with the EU.

📲Digitalisation: Integrating AI and data analytics into Malaysian supply chains for greater global competitiveness.

Our thanks to YBhg. Datuk Sikh Shamsul Ibrahim Sikh Abdul Majid, Ms. Nurullydia Ahmad from MIDA, and Ms Chrisendra Christopher R. for their valuable insights. We look forward to continued collaboration with MIDA to further strengthen EU-Malaysia trade and investment relations.

#MIDA #Investment #EU #Malaysia #EUMYstrongertogether #eurochammy

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EUROCHAM Malaysia has been established since 1993 as chamber of chambers by several European Union chambers of commerce. We aim at being the united voice of the EU business community in Malaysia - bolstering business alliances for a prosperous EU-Malaysia partnership.
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