Driving Innovation & Talent Development: Insights from Prof. Dr. Shamsul Bahri at EU-Malaysia Business Day 2025

The EU-Malaysia Business Day 2025: Penang in Focus event provided a dynamic platform for business leaders, policymakers, and academia to discuss the future of investments, industry growth, and workforce readiness in Malaysia. One of the key voices at the event was Prof. Dr. Shamsul Bahri, Director of the Center for Industry Linkages & Networks (CiRNeT) at Universiti Putra Malaysia (UPM), who shared his perspectives on strengthening university-industry collaboration.

1️⃣ What are your thoughts on today’s event?

"This event was an invaluable opportunity to foster deeper engagement between industry and academia. The discussions underscored the role of European investments and technology transfer in driving Malaysia’s industrial growth. The emphasis on Penang as a strategic investment hub highlighted the state’s importance in the electronics, manufacturing, and digital economy sectors."

2️⃣ What key takeaways have you gained?

"One of the most significant takeaways is the need for stronger university-industry partnerships to address talent gaps, particularly in high-tech fields. Many European companies stressed the importance of equipping graduates with practical skills in automation, AI, advanced manufacturing, and sustainable energy solutions. Universities like UPM have a crucial role to play in industry-driven R&D and workforce development."

3️⃣ How has this event helped you connect with industry stakeholders?

"The event has been instrumental in expanding CiRNeT’s network with European businesses, trade associations, and policymakers. We engaged in meaningful discussions about research collaborations, internship placements, and skill enhancement programs—key steps towards bridging academia and industry needs."

4️⃣ How can EUROCHAM Malaysia strengthen its role in business growth and collaboration?

"EUROCHAM Malaysia is already playing a key role in connecting European businesses with Malaysian industry players. Moving forward, it can further strengthen its impact by facilitating structured university-industry collaborations, supporting industry-driven research initiatives, and advocating for policies on workforce readiness and talent mobility. As we prepare for the University-Industry Summit 2026, we see EUROCHAM Malaysia as a key partner in ensuring meaningful engagement between European industry leaders and academia to build a sustainable, competitive workforce."

🚀 The conversation continues! Stay tuned for more opportunities to engage, collaborate, and shape the future of Malaysia’s business ecosystem.